Auf Lager:

Personalisierte Preise

Rechtliche Bewertung und regulatorische Handlungsoptionen unter Berücksichtigung ökonomischer Erkenntnisse

Produkt bewerten

Jakob Metzger

Verlag:

Mohr Siebeck Verlag

Unsere-Artikel-Nr.: N3LV9VW

EAN: 9783161648953

Auf Lager:

Zustellung: Do, 16.07.2026

Versand: Kostenlos

-6.1 %

CHF 148.–

CHF 139.–

Beschreibung

Ongoing technological change increases the likelihood of algorithm-based personalization of consumer prices, which is, however, associated with new risks for consumers. Jakob Metzger approaches this phenomenon by first analyzing the socio-economic effects of such pricing models and, on that basis, developing an independent legal definition of personalized prices. This is followed by a systematic examination of the existing legal framework, in which the inclusion of all relevant areas of law - among them consumer law, competition law, and unfair competition law, but also the law of the networked society - allows for a holistic assessment and reveals existing regulatory shortcomings. The author ultimately addresses these deficiencies by comparatively and critically assessing potential regulatory options. The focus lies on the further development of existing information obligations, while more far-reaching regulatory measures are also discussed, such as the establishment of a market price transparency authority, the introduction of a reference price requirement, or the imposition of a specific tax on personalized prices.

Spezifikationen

Sprache

Deutsch

Autor

Jakob Metzger

Erscheinungsjahr

2026

Format

Buch (Hardcover)

Anzahl Seiten