Persuasive Copywriting

Cut Through the Noise and Communicate With Impact

Produkt bewerten

Andy Maslen

Verlag:

Kogan Page

Unsere-Artikel-Nr.: 548W536

EAN: 9780749483661

Erhältlich:

Nicht auf Lager

Zustellung: Di, 28.07.2026

Versand: Kostenlos

-17.0 %

CHF 51.50

CHF 42.75

Beschreibung

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -Practical advice to measure and benchmark effective copy -Guidance on creating and critiquing briefs -New chapters on how to weave copywriting skills into the wider industry -Storytelling and content marketing -The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting. is the only vibrant, all-encompassing guide to copywriting that you need.

Spezifikationen

Sprache

Englisch

Autor

Andy Maslen

Auflage

Erscheinungsjahr

2019

Erscheinungsland

Grossbritannien

Format

Buch (Softcover)

Detailformat

Softcover

Anzahl Seiten