Auf Lager:
1
Buch (Softcover): Sachbuch
Pharma Marketing Management
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Verlag:
Notion Press Unsere-Artikel-Nr.: 7GY6QD5
EAN: 9798890024039
Auf Lager:
1
Zustellung: Fr, 03.07.2026
Versand: Kostenlos
CHF 32.12
Beschreibung
This book is written strictly as Per PCI syllabus. This comprehensive book provides an in-depth analysis of marketing practices in the pharmaceutical industry. The book covers a wide range of topics, including market segmentation, branding, product management, promotion, pricing, and distribution channels. It also examines emerging concepts in marketing, such as rural marketing, consumerism, industrial marketing, and global marketing, and their implications for the pharmaceutical industry. The book is written in an accessible style and is intended for students, practitioners, and researchers in the pharmaceutical industry, as well as those in related fields such as healthcare, biotechnology, and marketing. It offers practical insights and case studies that illustrate key concepts and strategies, as well as challenges facing the industry, such as regulatory issues and the rise of generic drugs. Marketing in the Pharmaceutical Industry is an essential resource for anyone seeking to understand the complex and dynamic world of pharmaceutical marketing. Whether you are a marketing professional, a healthcare provider, or a policymaker, this book provides a valuable perspective on the challenges and opportunities facing the industry today.
Spezifikationen
Sprache
- Englisch
Autor
- Muralidhar Rao
Erscheinungsjahr
- 2023
Format
- Buch (Softcover)
Anzahl Seiten
- 146