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Buch (Softcover): Fachbuch
Planning and Managing Public Relations Campaigns
A Strategic Approach
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Verlag:
Kogan Page Unsere-Artikel-Nr.: 5L3NK74
EAN: 9781789663204
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CHF 64.–
Beschreibung
Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns. presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns. is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.
Spezifikationen
Sprache
- Englisch
Autor
- Anne Gregory
Thema
- Betriebswirtschaft: Marketing & Vertrieb
Kollektion
- PR In Practice
Auflage
- 5
Erscheinungsjahr
- 2020
Erscheinungsland
- Grossbritannien
Format
- Buch (Softcover)
Detailformat
- Softcover
Anzahl Seiten
- 352