Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
Product Information Management
Theory and Practice
Produkt bewerten
Verlag:
Springer Verlag Unsere-Artikel-Nr.: QV663N8
EAN: 9783319048840
Erhältlich:
Nicht auf Lager
Zustellung: Di, 01.09.2026
Versand: Kostenlos
-20.2 %
CHF 103.–
CHF 82.15
Beschreibung
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.
Spezifikationen
Sprache
- Englisch
Autor
- Jorij Abraham
Kollektion
- Management for Professionals
Zielgruppe
- Professional/practitioner
Erscheinungsjahr
- 2014
Erscheinungsland
- Schweiz
Format
- Buch (Hardcover)
Anzahl Seiten
- 196