Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Prosuming - A new way of looking at work?
A study of societal changes in consumer behaviour
Verlag:
Our Knowledge Publishing Unsere-Artikel-Nr.: P36346615
EAN: 9786630285550
Erhältlich:
Nicht auf Lager
Zustellung: Do, 10.09.2026
Versand: Kostenlos
-11.6 %
CHF 86.–
CHF 76.–
Beschreibung
'Prosuming' combines the two English terms 'production' and 'consumption' and, in essence, reflects the convergence of these two activities in today's consumer society. Specifically, this concept refers to the desire of (service) businesses to actively involve their customers in the consumption process. Classic examples, such as the so-called express check-out counters in IKEA stores or self-service check-in machines at airports, are examined in more detail. This book sets out the social and economic changes that influence individual consumer behaviour as well as the relationship between consumers and businesses. The focus here is particularly on the impact on the individual's private life and the question of the extent to which this involves active, unpaid work outside of gainful employment.
Spezifikationen
Sprache
- Englisch
Autor
- Denise Drevenak
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 112