Auf Lager:
1
Buch (Hardcover): Fachbuch
Public Relations and the Digital
Professional Discourse and Change
Produkt bewerten
Verlag:
Springer Verlag Unsere-Artikel-Nr.: V96RDN7
EAN: 9783031139550
Auf Lager:
1
Zustellung: Do, 28.05.2026
Versand: Kostenlos
-3.7 %
CHF 134.–
CHF 129.–
Beschreibung
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Spezifikationen
Sprache
- Englisch
Autor
- Clea Bourne
Kollektion
- Communicating in Professions and Organizations
Erscheinungsjahr
- 2022
Erscheinungsland
- Schweiz
Format
- Buch (Hardcover)
Anzahl Seiten
- 252