Verlag:
Taylor & Francis Unsere-Artikel-Nr.: P35091778
EAN: 9780805862720
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 02.11.2026
Versand: Kostenlos
-22.6 %
CHF 270.–
CHF 209.–
Beschreibung
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. This volume serves as supplemental text in public relations research courses, and will be used by practitioners who are evaluating their own work.
Spezifikationen
Sprache
- Englisch
Autor
- Betteke van Ruler
- Ana Tkalac Vercic
- Vercic Dejan
Zielgruppe
- Postgraduate
- Professional
- Professional Practice & Development
- and Undergraduate
Erscheinungsjahr
- 2008
Format
- Buch (Hardcover)
Anzahl Seiten
- 348