Raising the Corporate Umbrella

Corporate Communications in the Twenty-First Century

Produkt bewerten

Philip J. Kitchen

▪Don E. Schultz

Verlag:

Palgrave Macmillan

Unsere-Artikel-Nr.: 4QZE6G4

EAN: 9781349425327

Erhältlich:

Nicht auf Lager

Zustellung: Mo, 13.07.2026

Versand: Kostenlos

-7.3 %

CHF 75.–

CHF 69.50

Beschreibung

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Spezifikationen

Sprache

Englisch

Autor

Philip J. Kitchen
Don E. Schultz

Erscheinungsjahr

2001

Format

Buch (Softcover)

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