Auf Lager:
10+
Buch (Softcover): Fachbuch
Rethinking Airline Business Models
Produkt bewerten
Verlag:
DIKE Verlag Unsere-Artikel-Nr.: 6KY7NW4
EAN: 9783038910947
Auf Lager:
10+
Zustellung: Mi, 27.05.2026
Versand: Kostenlos
-8.2 %
CHF 45.–
CHF 41.30
Beschreibung
While some low-cost carriers such as JetBlue offer free WIFI, full-service airlines such as United are reducing their services to the bare bones. Starting from this phenomenon, called «convergence of models», this book rethinks the way business models are perceived. We propose a new customer-centric approach, leaving aside the airline-centric reflection. We broke down the four generally accepted business models - low-cost, full-service, regional and leisure - into components and patterns, resulting in a skeleton called «Airline Business Model Framework». This new Airline Business Model Framework gives a new perspective on airline business strategies. We propose a new terminology for dominant business models: no-frills, unbundlers, boutique, and connectors. Successfully tested with more than 130 carriers, the Airline Business Model Framework is a powerful tool for airlines’ employees and aviation professionals to understand their business and compare themselves to competitors.
Spezifikationen
Sprache
- Englisch
Autor
- Julian Rossy
Thema
- Recht: Allgemein
Kollektion
- CFAC - Schriften zur Luftfahrt
Auflage
- 1
Erscheinungsjahr
- 2019
Erscheinungsland
- Schweiz
Format
- Buch (Softcover)
Detailformat
- Klebebindung
Anzahl Seiten
- 113