Rhetorical and Critical Approaches to Public Relations II

Name: Rhetorical and Critical Approaches to Public Relations II
SKU: P35613786
Price: 110.00 CHF
Availability: InStock
ISBN: 9780805864243

Heath Robert L.

▪Elizabeth L. Toth

▪Waymer Damion

Verlag:

Taylor & Francis

Unsere-Artikel-Nr.: P35613786

EAN: 9780805864243

Erhältlich:

Nicht auf Lager

Zustellung: Mo, 16.11.2026

Versand: Kostenlos

-18.5 %

CHF 135.–

CHF 110.–

Beschreibung

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.

Spezifikationen

Sprache

Englisch

Autor

Heath Robert L.
Elizabeth L. Toth
Waymer Damion

Zielgruppe

Professional

Erscheinungsjahr

2009

Format

Buch (Softcover)

Anzahl Seiten