Verlag:
John Wiley & Sons Unsere-Artikel-Nr.: P35808412
EAN: 9780470032725
Erhältlich:
Nicht auf Lager
Zustellung: Do, 17.09.2026
Versand: Kostenlos
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CHF 52.90
CHF 46.50
Beschreibung
To create Scenarios in Marketing. , Gill Ringland and Laurie Young have called on the expertise of highly-respected contributors, and the lessons of leading-edge case studies: The contributors. Lloyd Burdett, Associate Director, The Henley Centre Ltd. Andrew Curry, Director, The Henley Centre Ltd. Paul Fifield, Director, The Paul Fifield Organisation Ltd. David Haigh, Chief Executive, Brand Finance Plc. Crawford Hollingworth, Founder and CEO, HeadlightVision Ltd. Don E. Schultz, President, Agora Inc. Merlin Stone, Director, WCL. Tim Westall, Founding Partner, April Strategy Ltd. Neil Woodcock, Director, WCL. The case studies. Exploring assumptions at D2D. Developing new business streams at Electrolux. Scenarios in arts marketing. Marketing strategy at Pfizer. Using real environments to model the future. Hathaway shirts. Strategies for mobile commerce. Telephone directories. IT 'Hardware'. Global personal product range extension. European frozen food innovation. Tesco. Nestlé Rowntree. Courvoisier.
Spezifikationen
Sprache
- Englisch
Autor
- Gill Ringland
- Laurie Young
Erscheinungsjahr
- 2006
Format
- Buch (Hardcover)
Anzahl Seiten
- 256