Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Sell
Verlag:
Cengage Learning Unsere-Artikel-Nr.: P35502226
EAN: 9780357901380
Erhältlich:
Nicht auf Lager
Zustellung: Mi, 28.10.2026
Versand: Kostenlos
-9.4 %
CHF 90.–
CHF 81.50
Beschreibung
Introduce today's most current and emerging practices in professional selling with Ingram/LaForge/Avila/Schwepker/Williams' SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and industry selling practices while allowing you to integrate your own professional selling experience into your course. MindTap digital resources hold students accountable and provide experiential learning activities, such as updated case studies and role play, that encourage students to work with and apply the topics they've been studying. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies.
Spezifikationen
Sprache
- Englisch
Autor
- Michael Williams
- Thomas Ingram
- Ramon Avila
- Charles Schwepker
- Raymond LaForge
Erscheinungsjahr
- 2023
Format
- Buch (Softcover)