Services Marketing: People, Technology, Strategy (Ninth Edition)

Produkt bewerten

Christopher (.) Lovelock

▪Jochen Wirtz

Verlag:

World Scientific Publishing

Unsere-Artikel-Nr.: LP994EP

EAN: 9781944659790

Erhältlich:

Nicht auf Lager

Zustellung: Di, 23.06.2026

Versand: Kostenlos

-10.1 %

CHF 179.–

CHF 161.–

Beschreibung

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples. This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

Spezifikationen

Sprache

Englisch

Autor

Christopher (.) Lovelock
Jochen Wirtz

Erscheinungsjahr

2021

Format

Buch (Hardcover)

Anzahl Seiten