Smart Money

This book will introduce the little-known story of one of London's smallest clubs to fans of the Premier League. In 2021, Brentford entered the world's most-watched sports league broadcast to 800 million homes creating unprecedented exposure. Almost immediately, the demographic of the club's fanbase has become younger and more affluent, with thousands of new fans ABC1-category fans buying season tickets in a new 17,000-seat stadium. Drawing on the Duff's deep personal insight and interviews with insiders, this book is the definitive story of the fall and rise of Brentford FC.