Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Spanish-Language Television
Cultural and Industrial Transformations
Produkt bewerten
Verlag:
University of Texas Press Unsere-Artikel-Nr.: 6RPG4GE
EAN: 9781477331163
Erhältlich:
Nicht auf Lager
Zustellung: Fr, 17.07.2026
Versand: Kostenlos
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CHF 47.90
CHF 45.50
Beschreibung
How Spanish-language television networks continue to thrive in a rapidly changing media landscape. The US television industry has suffered blow after blow amid media convergence and the rise of streaming. Those legacy broadcasters that survive are much diminished and highly dependent on live programming-the last redoubt of old media. There is an exception, though: Spanish-language television is thriving. Spanish-Language Television surveys the Latinx media landscape to better appreciate why Univision and Telemundo have flourished while others faltered. Manuel G. AvilÉs-Santiago and Jillian M. BÁez show that the major Spanish-language networks are unusually flexible and open to innovation in hopes of reaching new demographics. Univision and Telemundo were early to streaming. To appeal to “billennial” audiences-bilingual millennials-who threatened to stray from TV, they rebuilt the telenovela, which now features social commentary, diverse characters, and genre crossovers. Today’s reality programs defy old norms of linguistic correctness, and the airwaves are becoming less hospitable to racism and sexism, resulting in rising ratings and ad revenues. The first book-length treatment of reception patterns in Latinx TV, Spanish-Language Television deepens our understanding of new media in a moment of transformation and possibility.
Spezifikationen
Sprache
- Englisch
Autor
- Manuel G. Aviles-Santiago
- Jillian M. Baez
Erscheinungsjahr
- 2025
Format
- Buch (Softcover)
Anzahl Seiten
- 208