Experience a fresh perspective on sport marketing where real-world examples, expert interviews, and engaging case studies merge with a focus on data analytics, digital platforms, and emerging tech such as mobile streaming and virtual reality. These evolving strategies empower students to innovate in a dynamic sports world.

Spezifikationen

Sprache

Englisch

Autor

Stephen Hardy
Windy Dees
Patrick Walsh
Chad D. McEvoy
Stephen McKelvey
Bernard J. Mullin
William A. Sutton

Erscheinungsjahr

2021

Format

Buch (Softcover)

Anzahl Seiten