Strategic Alliances and Marketing Partnerships

Gaining Competitive Advantage Through Collaboration and Partnering

Produkt bewerten

Richard Gibbs

▪Andrew Humphries

Verlag:

Kogan Page

Unsere-Artikel-Nr.: 8WYVZ8P

EAN: 9780749454845

Erhältlich:

Nicht auf Lager

Zustellung: Do, 18.06.2026

Versand: Kostenlos

-12.9 %

CHF 66.–

CHF 57.48

Beschreibung

Strategic Alliances and Marketing Partnerships. will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships. will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

Spezifikationen

Sprache

Englisch

Autor

Richard Gibbs
Andrew Humphries

Auflage

Erscheinungsjahr

2009

Erscheinungsland

Grossbritannien

Format

Buch (Hardcover)

Detailformat

Leinen

Anzahl Seiten