Erscheint: Dezember 2026
Buch (Softcover): Fachbuch
Strategic International Marketing
Theory and Practice
Verlag:
SAGE Publications Unsere-Artikel-Nr.: P34968733
EAN: 9781529768701
Erscheint: Dezember 2026
Versand: Kostenlos
-10.6 %
CHF 99.–
CHF 88.50
Beschreibung
Strategic International Marketing: Theory & Practice. provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today's globally minded students, the book integrates international marketing theory with strategic analysis, showing how organisations make effective decisions across diverse economic, cultural and institutional contexts. The text covers core international marketing topics alongside key strategic issues such as digital transformation, sustainability, innovation, ethics and new product development. Throughout, students are guided through practical diagnostic tools that support market assessment, strategic decision-making and performance evaluation. End-of-chapter diagnostics and applied frameworks help reinforce learning and support coursework, exams and group projects. Written in a clear, accessible style, the book is ideal for upper-level undergraduate courses in international marketing and strategic marketing. Its structured approach makes complex concepts manageable while maintaining analytical depth. A selection of instructor resources, including test banks, PowerPoint slides and an instructor manual, further supports teaching and learning.
Spezifikationen
Sprache
- Englisch
Autor
- Fotiadis Thomas
- Leonidas C. Leonidou
- Constantine S Katsikeas
- Constantinos N Leonidou
- Bilge Aykol
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 504