Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
Strategic Management 2e
Verlag:
John Wiley & Sons Unsere-Artikel-Nr.: P35811724
EAN: 9781405111812
Erhältlich:
Nicht auf Lager
Zustellung: Di, 22.09.2026
Versand: Kostenlos
CHF 48.50
Beschreibung
The Strategic Management Blueprint presents a clear, logical and succinct approach to strategy which is useful for both practising managers and students. It provides a clear framework for understanding the key issues in corporate strategy, supported by current case examples. The highly successful first edition has now been fully revised and extended to take account of the latest developments in the field of strategic management. The second edition features:. Twelve new cases. New chapters on issues relating to the resource-based view of the firm, innovation, learning, and the 'new economy'. A new concluding chapter looking at present and future issues in strategic management. The text continues to combine the latest management concepts with an emphasis on current business applications and implementation.
Spezifikationen
Sprache
- Englisch
Autor
- John Richards
- Paul W Dobson
- Ken Starkey
Erscheinungsjahr
- 2004
Format
- Buch (Softcover)
Anzahl Seiten
- 264