Auf Lager:
3
Buch (Softcover): Fachbuch
Strategic Management of Technological Innovation ISE
Produkt bewerten
Verlag:
McGraw-Hill Education Unsere-Artikel-Nr.: 4Y7GNLY
EAN: 9781265073350
Auf Lager:
3
Zustellung: Fr, 03.07.2026
Versand: Kostenlos
-7.4 %
CHF 85.–
CHF 78.70
Beschreibung
Melissa Schilling's Strategic Management of Technological Innovation. is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Spezifikationen
Sprache
- Englisch
Autor
- Melissa Schilling
Thema
- Betriebswirtschaft: Allgemein
Auflage
- 7
Erscheinungsjahr
- 2022
Format
- Buch (Softcover)
Anzahl Seiten
- 736