Auf Lager:
2
Buch (Softcover): Fachbuch
Sustainable Marketing
The Industry’s Role in a Sustainable Future
Produkt bewerten
Verlag:
Kogan Page Unsere-Artikel-Nr.: 96DG9W3
EAN: 9781398613133
Auf Lager:
2
Zustellung: Di, 21.07.2026
Versand: Kostenlos
CHF 51.–
Beschreibung
SHORTLISTED:. Business Book Awards 2024 - Sales & Marketing. Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers. Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.
Spezifikationen
Sprache
- Englisch
Autor
- Paul Randle
- Alexis Eyre
Auflage
- 1
Erscheinungsjahr
- 2023
Erscheinungsland
- Grossbritannien
Format
- Buch (Softcover)
Detailformat
- Softcover
Anzahl Seiten
- 328