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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
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Verlag:
McGraw-Hill Unsere-Artikel-Nr.: LG93LVY
EAN: 9781259834714
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Beschreibung
HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader. The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders-and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to:MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas. MOBILIZE YOUR TEAM: Build and hone a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customer, company, and long-term career. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works-and what doesn't-in marketing's digital age. By zeroing in on the value creation zone ("V-Zone") -the all-important overlap between your company's and customers' needs-you'll be able to help the business win in the market -and achieve your career goals. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Spezifikationen
Sprache
- Englisch
Autor
- Thomas Barta
- Patrick Barwise
Erscheinungsjahr
- 2016
Format
- Buch (Hardcover)