The 80 Minute MBA

"The 80 Minute MBA is for those who want to get ahead without going back to school. From the latest thinking in leadership and strategy to the fundamentals of financial accounting, this is your funny and fast-paced route to success. In this fully revised and updated edition, business experts Richard Reeves and John Knell have injected new thinking on content marketing, data, social media, global warming and technology. The 80 Minute MBA helps you break free of stale and unoriginal thinking, and shows you a different way of doing business. "-Page 4 of cover.