Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
The added value of interaction design in advertising
Paradigm shifts, opportunities and consequences for the current advertising industry resulting from technological progress
Verlag:
Our Knowledge Publishing Unsere-Artikel-Nr.: P36345484
EAN: 9786630283037
Erhältlich:
Nicht auf Lager
Zustellung: Fr, 09.10.2026
Versand: Kostenlos
-11.6 %
CHF 86.–
CHF 76.–
Beschreibung
In this book, I examine the methods and mechanisms of communication between people and systems (interaction design). I explore the history of advertising and the interactive opportunities that the advertising industry can gain through the technological advances brought about by digitalisation. What implications do these findings have for advertisers and marketing managers. My research focuses on the extent to which Interaction Design complements and supports traditional advertising, and is increasingly taking centre stage in advertising activities.
Spezifikationen
Sprache
- Englisch
Autor
- Ricardo Göldner
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 120