Auf Lager:
1
Buch (Hardcover): Fachbuch
The Art of Client Service
The Classic Guide, Updated for Today's Marketers and Advertisers
Verlag:
John Wiley & Sons Unsere-Artikel-Nr.: 3QPR5PR
EAN: 9781119227823
Auf Lager:
1
Zustellung: Mo, 14.09.2026
Versand: Kostenlos
-2.6 %
CHF 45.90
CHF 44.70
Beschreibung
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Spezifikationen
Sprache
- Englisch
Autor
- Robert Solomon
Auflage
- 3
Erscheinungsjahr
- 2016
Format
- Buch (Hardcover)
Anzahl Seiten
- 288