Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
The Assessment of Industrial Markets
Produkt bewerten
Verlag:
Taylor & Francis Unsere-Artikel-Nr.: P36078204
EAN: 9781032876917
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 14.09.2026
Versand: Kostenlos
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CHF 236.–
CHF 184.–
Beschreibung
First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial marketing research and devotes a chapter to each major method. More space is also given to the mechanics of research. The author's purpose has been to set out clearly the salient factors and methodologies. Chapter demographics refer the reader to more detailed or advanced reading on any particular aspect of industrial marketing. The book is essentially practical and contains an important innovation. Where appropriate, checklists have been developed for the processes and actions required in a number of industrial marketing activities. Also, the checklist which appeared in Industrial Marketing Research is included in the present work in a revised and extended form. This is a must read for students of marketing, business management and business economics.
Spezifikationen
Sprache
- Englisch
Autor
- Wilson Aubrey
Zielgruppe
- Postgraduate
Erscheinungsjahr
- 2024
Format
- Buch (Hardcover)
Anzahl Seiten
- 422