Erhältlich:
Nicht auf Lager
Buch (Softcover): Belletristik
The Billion-Burger Machine
The Untold Rise of McDonald's and the Four Moves That Built a Global Empire
Verlag:
Independently Published Unsere-Artikel-Nr.: P35160644
EAN: 9798188132033
Erhältlich:
Nicht auf Lager
Zustellung: Mi, 07.10.2026
Versand: Kostenlos
CHF 35.25
Beschreibung
It serves more people on an average day than live in most countries. It turned a fifteen-cent hamburger into one of the largest real estate fortunes on Earth. And it did none of it by making the best burger. The Billion-Burger Machine. is the untold story of how a single drive-in run by two brothers in the California desert became the most recognizable commercial machine in history - told not as a tribute, but as a clear-eyed, independent account of how the thing actually works. Because the burger was never the point. The machine was. This book takes you inside the four moves that built the empire:. Systematize the kitchen. - how two brothers redesigned cooking on a tennis court and invented fast food itself. Franchise the dream. - how a milkshake salesman scaled it to thousands of restaurants without letting it rot. Own the ground. - the real-estate secret that turned a hamburger chain into a generational fortune. Sell the feeling. - how a clown, a box of fries, and a five-note jingle wired the brand into the emotions of billions. From the buyout that erased the inventors from history, to the lines in Moscow in 1990 and the exit from Russia in 2022, to the near-fatal slump, the obesity reckoning, the deadly food-safety scare, and the value wars of today - this is the complete arc, current through 2025, of a machine that has outlasted its founders, its critics, and every force that should have brought it down. If you want to understand strategy, brand, money, and how the modern commercial world was built, the answer is hiding in plain sight on a street corner near you. Read the story behind the arches. Independent and unauthorized. Not affiliated with, authorized, or endorsed by McDonald's Corporation.
Spezifikationen
Sprache
- Englisch
Autor
- Jan Mauro
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 96