Verlag:
Profile Books Unsere-Artikel-Nr.: E325E55
EAN: 9781788168304
Erhältlich:
Nicht auf Lager
Zustellung: Fr, 18.09.2026
Versand: Kostenlos
-13.2 %
CHF 43.50
CHF 37.75
Beschreibung
A TIMES. BEST BUSINESS BOOK OF 2022. SHORTLISTED FOR A BUSINESS BOOK AWARD. 'A gripping story about a great British brand' Jeremy Vine. Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design. For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from. Who were the minds behind it. And how did a small company grow to become one of the biggest cycling brand names in the world. This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.
Spezifikationen
Sprache
- Englisch
Autor
- Davies Dan
- Will Butler-Adams
Erscheinungsjahr
- 2022
Format
- Buch (Hardcover)
Anzahl Seiten
- 288