The Complete Sales Letter Book: Model Letters for Every Selling Situation

Sales professionals in all levels of business will save time and communicate faster and better with this handy resource of hundreds of ready-to-use letters. The authors have carefully written and compiled letters that accommodate a broad range of routine and out-of-the-ordinary sales situations. They have organized the book to mirror the progression of the sales cycle: Part 1 includes letters that inspire and motivate salespeople to seek prospects despite daunting circumstances. Part 2 tracks with letters the sales process through potential roadblocks to the closing. Part 3 shows how to sustain relationships with customers through effectively written communication. Part 4 draws sample letters from cyberspace to illustrate how companies are adapting to the internet. Any sales representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales.