Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
The Data Analytics Advantage
Strategies and Insights to Understand Social Media Content and Audiences
Verlag:
Oxford University Press Unsere-Artikel-Nr.: P35187592
EAN: 9780197814239
Erhältlich:
Nicht auf Lager
Zustellung: Fr, 11.12.2026
Versand: Kostenlos
CHF 39.–
Beschreibung
The Data Analytics Advantage. is a comprehensive guide that equips readers with the essential skills to analyze and leverage social media data for strategic decision-making. Combining academic principles with case studies, social media analytics expert Laeeq Khan provides a foundational understanding of the field and its importance, introduces cutting-edge trends and tools through interactive tutorials and exercises, and offers a glimpse into future developments, including the potential impact of artificial intelligence. With its balance of technical rigor and accessibility, the textbook requires minimal coding experience while covering a wide range of topics. Using a three-stage framework-discovery, analysis, visualization-Khan emphasizes the importance of question formulation, data collection, and the skillful application of analytical tools; unveils key aspects of social media analytics, from hashtag and temporal analysis to social network analysis, data visualization, and storytelling; introduces readers to various methodologies, including monitoring metrics and KPIs, adopting advanced data visualization techniques, and mastering sentiment and network analysis; and addresses potential challenges in social media analytics, such as data access, privacy, and ethics. Readers will come away with a solid grasp of theoretical concepts as well as hands-on experience through practical exercises, making The Data Analytics Advantage. an indispensable resource for students, social media administrators, marketers, and data analysts alike in the rapidly evolving field of social media analytics.
Spezifikationen
Sprache
- Englisch
Autor
- Laeeq Khan
Erscheinungsjahr
- 2025
Format
- Buch (Softcover)