The Data Flow Map

Unlock the secrets of effective data analysis with a framework that transcends tools and platforms. This book isn’t just another programming manual—it’s a guide to thinking and communicating about data at a higher level. Whether you're working in spreadsheets, databases, or AI models, you'll learn to elevate your analytical skills, tell compelling stories, and align your team for smarter decisions. In today’s data-rich world, clarity is the real challenge. The framework simplifies complexity into three core motions—source, focus, build—along with the section tagging action. The first half lays out these concepts with illustrations and stories; the second half applies them to real data using tools like Python, SQL, and Excel. With practical examples and hands-on applications, this book offers a universal mental model for data analysis. It empowers analysts at any level to approach data with confidence, precision, and insight. It’s not just a method—it’s a transformation in how you work with data. What You Will Learn. Grasp essential elements applicable to every data analysis. Adapt quickly to any dataset or tool. Understand how analytics patterns are universal and key to understanding our world. Iterate more quickly to find better solutions. Who This Book Is For. Aspiring data professionals and experienced analysts, from beginners to seasoned data engineers, focused on data collection, analysis, and decision making.