Auf Lager:
2
Buch (Softcover): Fachbuch
The Discipline of Market Leaders
Choose Your Customers, Narrow Your Focus, Dominate Your Market
Verlag:
Ingram Publisher Services Unsere-Artikel-Nr.: E9W353P
EAN: 9780201407198
Auf Lager:
2
Zustellung: Fr, 13.11.2026
Versand: Kostenlos
CHF 37.25
Beschreibung
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes. Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags. What does your company do better than anyone else. What unique value do you provide to your customers. How will you increase that value next year. As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Spezifikationen
Sprache
- Englisch
Autor
- Fred Wiersema
- Michael Treacy
Erscheinungsjahr
- 1997
Format
- Buch (Softcover)
Anzahl Seiten
- 224