Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
The Future of Shopping
Using Digital, Data and AI to Win with Customers
Verlag:
Kogan Page Unsere-Artikel-Nr.: P35329128
EAN: 9781398627925
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 28.09.2026
Versand: Kostenlos
CHF 51.–
Beschreibung
How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change. The Future of Shopping. is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms. Written by retail technology expert Miya Knights. , this book draws on real-world examples from LVMH, Walmart and DingDong Fresh to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact. You'll learn how to:- Apply data-driven insights to anticipate customer needs before they arise- Implement retail media networks to enhance reach and engagement- Develop strategies that combine sustainability with digital transformation- Optimize personalization by aligning generative AI with the human touch- Build models that connect innovation to measurable business performanceCovering every stage of the customer journey, The Future of Shopping. equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector. Themes include:. retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization.
Spezifikationen
Sprache
- Englisch
Autor
- Miya Knights
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 320