Lieferdatum: Unbekannt
Buch (Softcover): Ratgeber
The Gold in the Rings
The People and Events That Transformed the Olympic Games
Produkt bewerten
Verlag:
University of Illinois Press Unsere-Artikel-Nr.: V6Y24KK
EAN: 9780252084522
Lieferdatum: Unbekannt
Versand: Kostenlos
CHF 35.25
Beschreibung
"Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits"-
Spezifikationen
Sprache
- Englisch
Autor
- Stephen R Wenn
- Robert Barney
Erscheinungsjahr
- 2020
Format
- Buch (Softcover)
Anzahl Seiten
- 360