Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
The Great Blue Ocean
China's Independent Insurance Agents/¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿
Produkt bewerten
Unsere-Artikel-Nr.: P35730200
EAN: 9787547320815
Erhältlich:
Nicht auf Lager
Zustellung: Mo, 31.08.2026
Versand: Kostenlos
CHF 44.–
Beschreibung
In the first half of China's insurance industry, the competition was among agency agents; in the second half, the competition will be among independent agents - and the second half will decide the winner. 中国保险业上半场是个代竞争，下半场是独代竞争，独代（下半场）定输赢！ The year 2021 marked the dawn of China's independent insurance agent system. What is this new system. Why was it introduced. And how will it actually work in practice. These are questions that have captured widespread public attention - and this book arrives at just the right moment to answer them. Written by an author with decades of hands-on experience in the insurance industry and a firm grounding in insurance theory, this book offers clear, accessible, and practical responses to these pressing questions. It is designed especially for China's more than 9 million insurance agents, providing insights they can immediately apply to their own careers and professional growth. Truly comprehensive works that address both the theory and real-world application of the independent agent system are still hard to come by - and this book fills that gap. From business models and core features to profit strategies and competitive positioning, the book explores every key dimension of the independent agent's world. It also addresses the questions that matter most to those considering this path: future income potential, professional status, career trajectory, and social impact. A detailed case study makes the theory tangible, offering a concrete illustration of how these ideas play out in real life. The foreword is written by Guo Jinlong, Research Fellow and Director of the Insurance and Economic Development Research Center at the Chinese Academy of Social Sciences, and Vice President of the Insurance Society of China. 2021年是中国实行独立保险代理人制度的元年。什么是独立保险代理人制度、为什么要实行独立保险代理人制度、怎么实行独立保险代理人制度等等诸如此类的问题，社会大众极为关切也亟需弄明白。本书可谓应运而生、适时而作。 作者以其资深丰厚的保险从业经历、精深的保险理论研究与思考，深入浅出、通俗易懂地回应了这些问题，全书尤其适合国内900多万的保险代理人阅读学习和应用于其自身实践（职业发展）。像本书这样全面系统地介绍独立保险代理人制度理论与实践的著作，尚不多见。 全书内容涉及"独代"的商业模式、基本特征、盈利路径、竞争策略等，深入分析和回答了"独代"的未来收入、地位、事业和社会功用等社会大众可能关心的多个方面的问题，并以一个个案来予以现身说法似的具象化呈现。 本书由中国社会科学院保险与经济发展研究中心主任、中国保险学会副会长（兼）郭金龙研究员作序。
Spezifikationen
Sprache
- Chinesisch
Autor
- ***** ***********
Erscheinungsjahr
- 2022
Format
- Buch (Softcover)
Anzahl Seiten
- 284