The Instant Coffee Shop

" If you read this book and absorb its contents, once you have secured a site and stocked up with the minimum necessary equipment, you will be able to serve your first cup of coffee within seven days. It won't be easy - it may even be the hardest working week of your life - but it is certainly doable. I know, because I have done it myself. The book even includes a seven-day countdown to opening, with tips on cost-effective short cuts and an invaluable list of key pitfalls to avoid. " Author Darcy Millar is the owner of two bustling coffee shops in Copenhagan. Here he shares how he did it and shows how you can do it, too. This is a complete practical guide to opening a modern coffee shop, covering every aspect with detailed, step-by-step advice on subjects from the essential how to brew good coffee to how to design and fit out a venue that suits your aims, whatever your budget. You'll learn how to strike a balance between take-aways and sit-down business; how to promote your coffee shop, importantly via social media; how to attract and retain the best staff; how to interact with customers and build the regular clientele which is the lifeblood of any café; and how to balance the needs of freelancers looking for a place to work while also creating a lively, friendly atmosphere and generating turnover. You will be shown how to profitably expand your food offering to serve alongside the coffee - you' d be amazed at what you can achieve with a single toastie machine - and learn the advantages of a commercial dishwasher, along with much, much more.