Erhältlich:
Nicht auf Lager
Buch (Hardcover): Fachbuch
The Marketing of Industrial Products
Verlag:
Taylor & Francis Unsere-Artikel-Nr.: P35844790
EAN: 9781032874937
Erhältlich:
Nicht auf Lager
Zustellung: Di, 17.11.2026
Versand: Kostenlos
-20.0 %
CHF 170.–
CHF 136.–
Beschreibung
First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry. He goes on to stress the need to set industrial marketing into a wider perspective and, at the same time, to provide for the urgent requirements of students for a basic authoritative book. Each chapter (with one exception) is an original contribution, especially commissioned for the book which has been devised and edited as an integrated work. The editor comments that there can be few if any people who are able to write with equal authority on each function of marketing. He has therefore invited eighteen leaders in their own particular function to contribute to this book. It immediately establishes itself as a standard work. This is a must read for students of marketing and business management.
Spezifikationen
Sprache
- Englisch
Autor
- Wilson Aubrey
Zielgruppe
- Postgraduate
Erscheinungsjahr
- 2024
Format
- Buch (Hardcover)
Anzahl Seiten
- 298