The Only Book You Will Ever Need on Branding

This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory. A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling. In The Only Book You Will Ever Need on Branding. you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'llDiscover how to fast forward the success of your brand in a couple of hoursGrasp the key concepts of brandingLearn how to improve your existing brandFind out what other start-up books don't tell you. 'Few marketing and brand strategy books offer the insights in. such a simple and direct format. '. David Placek, founder, LexiconBranding (creators of BlackBerry, Swiffer, Sonos).