Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
The Planted Price
How the First Number You See Controls What You'll Pay-and the Three-Second Check That Stops It
Verlag:
Readers First Publishing Unsere-Artikel-Nr.: P36876823
EAN: 9781804281918
Erhältlich:
Nicht auf Lager
Zustellung: Do, 17.09.2026
Versand: Kostenlos
CHF 35.50
Beschreibung
In The Planted Price, author Simon Blackwood reveals how the first number you encounter. -a listing. price, an opening bid, a menu anchor-hijacks every judgment that follows, even when you know to ignore it. Professional appraisers valued the same house thousands of dollars apart based solely on a fabricated number. they were told to disregard; emergency-room physicians locked onto triage notes and missed diagnoses;. negotiators who named a salary first gained an anchoring advantage. their counterparts spent the rest of the. conversation trying to escape. This book documents nine real-world domains where anchoring distorts decisions-real estate, medicine,. hiring, litigation, retail pricing, auctions, credit limits, charitable giving, and forecasting-and provides the. structural overrides. that let you judge from evidence before the planted number takes hold. Readers will discover:. -. How professional appraisers appraised identical properties $30,000-$50,000 apart when shown different. listing prices-numbers they explicitly knew were arbitrary. -. Why emergency physicians anchor on the first diagnosis suggested in handoff notes, and how that mental. shortcut produces the diagnostic errors. patient-safety researchers have catalogued for decades. -. The salary-negotiation studies that overturned conventional wisdom: making the first offer isn't a. disadvantage-it sets the anchor. the other side must work to escape. -. How restaurants engineer menus with one conspicuously expensive dish that pulls every other price. upward without diners recognizing the mechanism. -. The three-question audit. -what was known independently, what number arrived first, what would. change if that number disappeared-that builds judgment immune to planted reference points.
Spezifikationen
Sprache
- Englisch
Autor
- Simon Blackwood
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 184