Auf Lager:
1
Buch (Softcover): Fachbuch
The Power of Customer Experience
How to Use Customer-centricity to Drive Sales and Profitability
Produkt bewerten
Verlag:
Kogan Page Unsere-Artikel-Nr.: VD9G98G
EAN: 9781789667875
Auf Lager:
1
Zustellung: Morgen
Versand: Kostenlos
CHF 51.–
Beschreibung
Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.
Spezifikationen
Sprache
- Englisch
Autor
- Newman Martin
Erscheinungsjahr
- 2021
Format
- Buch (Softcover)
Anzahl Seiten
- 264