Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
The Relationship Economy Of One
Why Every Customer Now Expects to Be Treated Like Your Only Customer
Verlag:
Independently Published Unsere-Artikel-Nr.: P36907973
EAN: 9798190007145
Erhältlich:
Nicht auf Lager
Zustellung: Di, 27.10.2026
Versand: Kostenlos
CHF 28.25
Beschreibung
The Relationship Economy of One. explores a fundamental shift in modern business: customers no longer want to be treated as part of a group-they expect to be treated as individuals. The book argues that traditional approaches built on scale, efficiency, and standardisation are no longer enough. While organisations continue to optimise processes and improve service delivery, customers are making decisions based on something deeper-how well they are understood, remembered, and valued. A central insight of the book is that customer satisfaction does not guarantee loyalty. Customers may receive good service and still leave, often without complaint. This "silent exit" happens when interactions feel generic, disconnected, or emotionally empty. In a world of endless alternatives, the absence of meaningful connection is enough to drive customers away. To address this, the book introduces a new way of thinking about customer relationships-moving from traditional Customer Relationship Management (CRM) to Customer Relationship Intelligence (CRI). This approach focuses not just on collecting data, but on using it to understand context, anticipate needs, and create relevant, human-centred experiences. A key framework presented is built on three elements: Attention, Memory, and Meaning. Organisations must pay real attention to customers, remember their history across interactions, and create experiences that feel intentional and valuable. When these elements work together, they build trust, emotional connection, and long-term loyalty. The book also explores how organisations can balance personalisation with privacy, integrate human intelligence with automation, and design adaptive systems that respond to each customer's situation in real time. It emphasises that technology alone is not the answer-human understanding remains the most powerful differentiator. Ultimately, the message is clear:. Success is no longer about serving many customers efficiently, but about making each customer feel individually understood-at scale. The Relationship Economy of One. provides a practical and deeply human framework for organisations that want to remain relevant, build stronger relationships, and compete in a world where understanding-not service alone-is the new standard.
Spezifikationen
Sprache
- Englisch
Autor
- Emmanuel Ajabor
Erscheinungsjahr
- 2026
Format
- Buch (Softcover)
Anzahl Seiten
- 328