Erhältlich:
Nicht auf Lager
Buch (Softcover): Fachbuch
The Science of Shopping
How Psychology and Innovation Create a Winning Retail Strategy
Produkt bewerten
Verlag:
Kogan Page Unsere-Artikel-Nr.: PEPP2V4
EAN: 9781398620469
Erhältlich:
Nicht auf Lager
Zustellung: Di, 23.06.2026
Versand: Kostenlos
-1.9 %
CHF 52.50
CHF 51.50
Beschreibung
In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success. In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle. delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark. Exploring every aspect of the consumer decision-making journey, The Science of Shopping. includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide.
Spezifikationen
Sprache
- Englisch
Autor
- Hardcastle Kate
Auflage
- 1
Erscheinungsjahr
- 2025
Erscheinungsland
- Grossbritannien
Format
- Buch (Softcover)
Detailformat
- Softcover
Anzahl Seiten
- 280