The Want Makers

Inside the World of Advertising: How They Make You Buy

Produkt bewerten

Eric Clark

Verlag:

Balboa Press

Unsere-Artikel-Nr.: P35643230

EAN: 9781450231398

Erhältlich:

Nicht auf Lager

Zustellung: Fr, 11.09.2026

Versand: Kostenlos

CHF 40.–

Beschreibung

Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Pervasive, global and ever-growing, advertising affects the whole of our lives- the toys our children demand, the TV shows we watch, the cars we drive, the drugs our doctors prescribe, the candidates we vote for-and the promises those candidates make. Insiders, including the heads of top agencies, motivational psychologists, research gurus and giant advertisers, offer candid insights and often startling information into what they do-and how and why.

Spezifikationen

Sprache

Englisch

Autor

Eric Clark

Erscheinungsjahr

2011

Format

Buch (Softcover)

Anzahl Seiten