Praise for Marshall Goldsmith and Triggers

"Triggers provides the self awareness you need to create your own world, rather than being created by the world around you."—Alan Mulally, CEO of the Year (US) and #3 on Fortune magazine's 50 Greatest Leaders in the World (2014)

"Reading Triggers is like talking with Marshall. You get clear, practical, and actionable suggestions."—Ian Read, CEO, Pfizer

"Triggers inspires us to be better people, better leaders, better fellow travelers. 'Creating behavior' is our new battle cry for a bright future."—Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute, 1998 Presidential Medal of Freedom Award Recipient

"Marshall is a valuable coach and partner in driving organizational change and performance improvement. Triggers will guide a new group of executives looking to reach their full business and personal potential."
--Brian C. Cornell, Chairman and CEO, Target Corporation

"Marshall Goldsmith is one of the world's foremost experts at helping people get better. In this new book, he provides a rich set of new, practical, life tested ideas, concepts and frameworks that will help those of us who want to change, be the best that we can be, and be the person we want to be."—Hubert Joly, CEO, Best Buy

“I have had the great fortune of working with Marshall for several years. He has helped me in so many ways. Triggers represents a natural progression in Marshall’s work and many of the ideas in it have already helped me and many of his other clients. As with all of his books, I know that Marshall’s focused, practical and insightful approach will help you in leadership, but even more important, it can help you in life!”—Jim Yong Kim, 12th President The World Bank

“Marshall Goldsmith is a great author and world-renowned executive coach. His contribution to our group has been immense and we have greatly benefited by his unparalleled experience and his knowledge. In Triggers he shares illuminating stories from his work with great global leaders. He helps us transform our lives and helps us become more holistic human beings. This is a book worth reading for every practicing professional and for those who aspire to leadership.—GM Rao, CEO GMR Group (India), Indian Entrepreneur of the Year

“How do we create the change we need for our organizations and for ourselves? Marshall Goldsmith is the master of helping us all find that path, avoiding the negative triggers and building upon the triggers that bring out our best. Here, again, he teaches with his unique insight, warmth and positive energy. Our job is to learn and do better, for a better outcome for all, which this book helps guide.”—Tony Marx – CEO New York Public Library

“You can’t teach an old dog new tricks…without Marshall Goldsmith’s help. With his coaching, you can change your old behavior to create new outcomes.”—Deanna Mulligan – CEO Guardian Life, Fortune 50 Most Powerful Women in Business

Triggers

Creating Behavior That Lasts--Becoming the Person You Want to Be