Auf Lager:
1
Buch (Softcover): Fachbuch
Web Analytics Strategies for Information Professionals
a LITA Guide
Produkt bewerten
Verlag:
Neal-Schuman Publishers Inc Unsere-Artikel-Nr.: ZRGV6N8
EAN: 9781555708979
Auf Lager:
1
Zustellung: Di, 23.06.2026
Versand: Kostenlos
CHF 123.–
Beschreibung
Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:Eight examples of semi-custom and custom reporting. Four case studies showing project-specific applications. Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another.
Spezifikationen
Sprache
- Englisch
Autor
- Tabatha Farney
- Nina McHale
Erscheinungsjahr
- 2013
Format
- Buch (Softcover)
Anzahl Seiten
- 200