Wrap It Up

A new approach on packaging design, which includes materials, structure and an appendix with packaging die cut patterns. This book’s aim is to present examples in which packaging is used in a novel and outstanding way in terms of material and structure. It features many different classic and new packaging materials, and provides an overview on the application of these materials in packaging. In addition, as one of the essentials, structures play a significant role in the process of packaging. A good packaging design infuses new blood into the product, as well as sparking consumers' interest in exploring the product it conceals. The publication discusses fundamental issues relating to packaging structure and showcases innovative packaging design.