Lieferdatum: Unbekannt
Audio-CD: Fachbuch
The Tipping Point
How Little Things Can Make a Big Difference
Produkt bewerten
Verlag:
Hachette Book Group Unsere-Artikel-Nr.: 4LQ2YZK
EAN: 9781586217457
Lieferdatum: Unbekannt
Versand: Kostenlos
CHF 36.73
Beschreibung
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Spezifikationen
Sprache
- Englisch
Autor
- Malcolm Gladwell
Erscheinungsjahr
- 2005
Format
- Audio-CD
Dauer
- 3 Stunden